Headlines

McDonald’s Testing its Café Concept

New units, with coffee bars, are expected to roll out nationally next year

Published

16 years ago

July 10, 2008

admin1

McDonald's Corp. (Oak Brook, Ill.) will be testing its new McCafé coffee shops in the Southwest United States prior to a national rollout in the first half of 2009.

According to a report by New Mexico Business Weekly, the concept will contain coffee bars, which will serve cappuccinos, lattes, mochas and baked foods.

McDonald's expanded its coffee and beverage options with the launch of its premium roast coffee in 2006. McDonald's restaurants in the Louisville, Ky., area were among the first to test market the McCafé Specialty Coffee line and several Louisville-area McDonald's owner-operators are now planning renovations to add the coffee bars.

McDonald's is also testing McCafé kiosks in airports and in locations outside the U.S.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design