Moving on Up

Sears Roebuck and Co. (Hoffman Estates, Ill.), a wholly-owned subsidiary of Sears Holdings Corp., has promoted Joan Chow to senior vp and chief marketing officer for Sears Retail, effective immediately. Most recently, Chow served as vp, marketing services.

In her new position, Chow is responsible for the strategic integration of Sears Roebuck's marketing and customer relationship management efforts. She reports to Luis Padilla, president of merchandising and marketing for Sears Retail.

“Joan is a seasoned marketing executive who will continue to drive the growth and increased customer relevance of Sears and its core brands,” Padilla said. “She's a proven leader who will provide heightened focus on Sears' differentiating strengths and businesses.”

Chow joined Sears in 1998 and has held various marketing roles in Sears' Home Services, including director of customer relationship marketing, director of business marketing and vp of marketing. In April 2004, she was named a vp in the company's corporate marketing organization and assumed additional responsibilities for multicultural marketing. In April, she added responsibility for marketing services.