New appointment for FITCH in Shanghai

March 1, 2016 (Singapore) – Retail and brand consultancy FITCH has announced the appointment of Nikki Lin to the newly created role of General Manager today.

U.S.-educated Lin has more than 15 years of client service and management experience with global branding and PR agencies in China and Taiwan. She will establish operations in Shanghai and be  responsible for expanding FITCH's reputation and client base in China. FITCH has operated in Beijing since 2012, working for brands including Dell, Mars Retail Group and Tian He Allgood.

Simon Bolton, FITCH Worldwide CEO says, “China is one of the most interesting and dynamic retail and environments markets in the world. We’ve been encouraged by FITCH’s reception in the market so far and appointing a General Manager marks the next logical stage of investment. Nikki has the perfect mix of ingredients to take FITCH far in China, with her cross-cultural experience and impressive background in branding, client services and business management.” Lin’s appointment is effective immediately.

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For more information contact: Lu Jingyang, jingyang.lu@fitch.com, +65 6580 1725

ABOUT FITCH
Designing the future. FITCH transforms consumer experience and accelerates business success. We deliver seamless solutions by combining the physical, human and digital elements of a brand to create
unique experience signatures. FITCH is a leading global retail and brand consultancy with an integrated offer of strategy, design and implementation, which enables us to deliver across all touchpoints. We do
this for clients that include adidas, B&Q, Brown-Forman, Dell, H&M, Philips and Sberbank. FITCH is a WPP company (NYSE). www.fitch.com