Headlines

New Era Breaks into Chicago Market

Flagship is largest location to date for lifestyle brand

Published

13 years ago

November 10, 2011

VMSD Staff

New Era (Buffalo, N.Y.) has opened its 10th flagship store in Chicago, at 207 South State Street. The two-level, 4500-square-foot store marks New Era's largest location to date and its first owned and operated retail presence in the Midwest.

The store will serve as a test market for new retail formats the brand is rolling out and will house licensed and New Era branded headwear, apparel and accessories for men, women and kids.

Following the large-scale flagship, the brand plans to open several small-scale company stores and outlets throughout greater Chicago though 2013.

“Our extended presence in the market offers us several major touch points to connect to our evolving consumer base,” says Cal Lawson, director of retail operations. “The New Era brand now has more flexibility to circulate unique product in the market place through our expanding retail.”

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