Lee Peterson, executive vp, creative services, WD Partners, discusses the results from two primary, exclusive research studies with over 3500 consumers in search of what appeals to customers about digital-retail integration (DRI) and about shopping in stores today, at the 2014 International Retail Design Conference in Miami Beach. Peterson presented “The Next Killer App: Stores” at IRDC 2014. For more information, visit irdconline.com.