Eleven 10-foot tall figurines of basketball star souring inside Niketown’s five-story atrium was just part of the slam-dunk package that earned Best in Show honors in the VMSD 2011 International Visual Competition. The in-store promotion campaign, celebrating the World Basketball Festival in New York last year, also included a T-shirt destination, Jordon Brand shop-in-shop, graphics package and window campaign. “It’s the total package,” said judge Joe Baer, owner, ZenGenius Visual Merchants (Columbus, Ohio).
Judges gathered at VMSD’s offices this spring to review entries from around the globe. A total of 10 first place awards and 8 awards of merit were handed out in this year’s competition. See below for a full list of winners.
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First Place Winners
In-Store Storewide Promotions, First Place
Niketown, New York
“World Basketball Festival”
Nike, Beaverton, Ore.; LIT Workshop – Damon Johnstun, creative director; Christina Tomoso, design manager; Peter Morain, 3D designer; John Pendleton, 3D designer; Daniel Strong, 2D designer; Kyle Kendrick, 2D/3D designer
In-Store Apparel Presentation
Liverpool Polanco, Mexico City, Mexico
Liverpool Polanco Department Store
Iliana Davila, manager, architectural projects, Servicios Liverpool; FRCH Design Worldwide – Claudia Cerchiara, vp and project manager; James Lazzari, chief architectural officer; Young Rok Park, design director; HeeSun Kim, design director; Parke Wellman, project director; Rob Carey, senior designer; Deb Casey, planning and merchandising documentation; Ric Gerke, CAD production; Greg Smith, graphic designer
In-Store Accessories/Beauty/Shoes Presentation
Merrell, Central Stores Facility, Rockford, Mich.
Merrell Concept Prototype
Christopher Hufnagel, president, Global Retail Group for Wolverine World Wide Inc.; FRCH Design Worldwide – Monica Gerhardt, account manager; Scott Rink, project manager and director; Cathleen Bunker, senior designer; Lori Kolthoff, resource design director; Aaron Ruef, senior graphic designer
In-Store Home Goods Presentation
Macy’s on State Street
“Spring China Tables”
Jon Jones, State Street visual director; Kimberly Garner, State Street Home, visual
Non-Holiday Window Display: Theme
The Bay, Queen Street, Toronto
“Summer in the City Windows”
Ana Fernandes, creative design manager; Denis Frenette, general manager, ISM and visual presentation
Non-Holiday Window Display: Apparel
Macy’s Herald Square, New York
“Rebecca Moses”
Paul Olszewski, director of windows; Douglas Fowler, window manager
Non-Holiday Window Display: Event
The Bay, Queen Street, Toronto
“We Were Made for This – Olympic Vancouver Windows”
Ana Fernandes, creative design manager; Denis Frenette, general manager, ISM and visual presentation
Holiday Windows: Product
Mercedes-Benz Showroom, London
“Christmas”
Matthew Wrigley, Group Marketing Manager, Mercedes-Benz Retail Group UK Ltd.; Green Room Retail Ltd. – Ross Adam, senior account director; Ed Hodgson, designer
Holiday Windows: Traditional
Macy’s Herald Square, New York
“Yes Virginia”
Paul Olszewski, director of windows; Douglas Fowler, window manager
Temporary/Pop-Up Retail Space
The Body Shop, Goodwood Vintage Festival, West Sussex, U.K.
Pop-up Shop
Zoe Cook, PR manager, The Body Shop; Russ Roberts, account manager, Green Room Retail Ltd.
Award Of Merit Winners
In-Store Home Goods Presentation
Eger Shopping Mall, Karl Johan, Norway
“Nespresso – Coffee Capsuled”
Westerdals Studio 3D – Cathrine Hellandsvik, designer; Sandra Arvidsson, designer; Fride Severeidet, designer
In-Store Storewide Promotions
Macy's on State Street, Chicago
“Flower Show 2010”
Jon Jones, State Street visual director
Non-Holiday Window Display: Theme
Holt Renfrew, Toronto
“Extreme”
Alix Box, senior vp, sales and marketing; John Gerhardt, creative director; Tracey Peters, national visual manager; Susanne Shaw, Bloor visual manager; Holt Renfrew visual team
Non-Holiday Window Display: Theme
Holt Renfrew, Toronto
“Icon”
Alix Box, senior vp, sales and marketing; John Gerhardt, creative director; Tracey Peters, national visual manager; Susanne Shaw, Bloor visual manager; Holt Renfrew visual team
Non-Holiday Window Display: Theme
Holt Renfrew, Toronto
“You Better Work”
Alix Box, senior vp, sales and marketing; John Gerhardt, creative director; Tracey Peters, national visual manager; Susanne Shaw, Bloor visual manager; Holt Renfrew visual team
Non-Holiday Window Display: Theme
The Bay, Queen Street, Toronto
“Ice House – HBC Signature Windows”
Ana Fernandes, creative design manager; Denis Frenette, general manager, ISM and visual presentation
Non-Holiday Window Display: Apparel
Macy’s Herald Square, New York
“Fall Fashion”
Paul Olszewski, director of windows; Douglas Fowler, window manager
Non-Holiday Window Display: Event
Macy’s Herald Square, New York
“Flower Show: Spring Is in the Air”
Paul Olszewski, director of windows; Douglas Fowler, window manager
For more information on next year’s competition, contact editor Anne DiNardo at anne.dinardo@stmediagroup.com.