Osram Sylvania to Expand to Ultra SE LED Lamp Family

New LED Lamps Will Feature Sunset Effect, Incandescent-Like Dimming to Warmer Color Temperatures

Philadelphia and Danvers, Mass. (April 23, 2013) – North American lighting leader OSRAM SYLVANIA is expanding the ULTRA SE™ LED Family of lamps with Sunset Effect™, incandescent-like dimming. Available in PAR38 with BR/R types coming this fall, SYLVANIA ULTRA SE LED lamps combine energy efficiency with the flexibility of customizing mood and ambience in any setting. The ULTRA SE family of LED lamps and other innovative lighting technologies from OSRAM SYLVANIA will be shown at Booth #1001 at LIGHTFAIR® International 2013, the world’s largest annual architectural and commercial lighting trade show and conference.

It is well known that incandescent and halogen lamps decrease in color temperature as they are dimmed, creating not only lower light levels but also a warmer, more welcoming atmosphere often desired while entertaining, dining or relaxing. The color of the SYLVANIA ULTRA SE LED lamp family changes from 3000K to 2000K, similar to incandescent lamps, as they dim down to 10 percent of their initial output. This provides comfortable light ideal for hospitality, residential or healthcare settings where control over ambience is critical. It is now possible to have the benefits of energy efficient technologies without sacrificing the design aesthetics of incandescent light sources, evoking images of a setting sun or a glowing flame. Additional lamp types such as BR30, BR40 and R20 will be added to the ULTRA SE LED family later this year.

“Businesses in the hospitality industry are always interested in reducing energy but are also just as focused on creating a mood that entices repeat customers. Incandescent lamps have offered the desired warm color, but at the cost of higher electricity bills,” said Ellen Sizemore, product portfolio manager LED lamps, OSRAM SYLVANIA. “With the new ULTRA SE LED lamps, restaurants owners, for example, can now have the cozy atmosphere they desire and lower energy bills, thanks to our LED innovations.”

With a long rated lamp life of up to 25,000 hours (L70), SYLVANIA ULTRA SE LED lamps use up to 85 percent less energy than the incandescent lamps they replace, saving on energy and maintenance costs over the life of the lamp. ULTRA SE LED lamps are ideal for track, wall washing and recessed downlighting. Additionally, the lack of UV and IR radiation makes these lamps ideal for highlighting merchandise or artwork, as discoloration and fading of materials is minimized. SYLVANIA ULTRA SE LED lamps feature no warm-up time, instant-on with full light output and stable color. The products are environmentally preferred since the lamps are RoHS-compliant and contain no mercury, lead or other hazardous materials.

For more information about SYLVANIA ULTRA SE LED lamps and other innovative solutions to today’s lighting challenges from OSRAM SYLVANIA, please go to www.sylvania.com/lightfair or visit Booth #1001 at LIGHTFAIR International 2013, April 23-25, 2013 at the Pennsylvania Convention Center in Philadelphia, PA.

About OSRAM SYLVANIA

OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH. For more information, visit www.sylvania.com or follow us on Facebook and Twitter. For more information, visit www.sylvania.com or follow us on Facebook and Twitter.

DISCLAIMER

“This document constitutes neither an offer to sell nor a solicitation to buy or subscribe for securities. Any such offer will be made solely on the basis of the Securities Prospectus yet to be approved by the German Financial Supervisory Authority (BaFin) and published thereafter. The information legally required to be provided to investors will be contained only in the Securities Prospectus. The information contained herein is not for distribution, directly or indirectly, in or into the United States of America (including its territories and possessions of any State of the United States of America or the District of Columbia) and must not be distributed to U.S. persons (as defined in Regulation S under the U.S. Securities Act of 1933, as amended (“Securities Act”)) or publications with a general circulation in the United States of America. This document is not an offer of securities for sale in the United States of America. The securities have not been and will not be registered under the Securities Act and may not be offered or sold in the United States of America absent registration or an exemption from registration under the Securities Act. The Issuer does not intend to register any portion of the offering in the United States of America or to conduct a public offering of the securities in the United States of America. This document is not an offer of securities for sale in the United Kingdom, Canada, Japan or Australia.”

###

OSRAM is a registered trademark of OSRAM GmbH. SYLVANIA is a registered trademark of OSRAM SYLVANIA Inc. All other trademarks are those of their respective owners.