Headlines

PacSun Opens Pop-Up

Unveiled concept in SoHo

Published

11 years ago

May 28, 2013

VMSD Staff

Pacific Sunwear of California Inc. (Anaheim, Calif.), or PacSun as it’s more widely known, has opened a new pop-up concept in SoHo New York. The 10,000-square-foot space will be open until Labor Day and is located at 583 Broadway. In addition to featuring the company’s most popular men’s and women’s brands, the space will host an array of special events and gatherings during the summer – such as the in-store DJ that preformed in honor of the grand opening May 25-27.

The dual-level store strives to meld elements of New York as well as “PacSun’s California heritage,” while customers are “transported to a place where Death Valley, Calif. meets New York City skylines,” according to an official press release. Brand offerings will rotate every two weeks and include Volcom, Neff, Young & Reckless, Rook Billabong, Roxy and Us Versus Them, among others.

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