Peloton Launching Private Label Brand

Courtesy of Peloton

Peloton (New York) will be launching its own private label clothing brand, Peloton Apparel, according to a press release. Peloton has offered clothing as part of its merchandise before, but in collaboration with other designers and brands; this new clothing line will be designed entirely by Peloton. It will feature items for women and men as well as gender neutral styles of clothing, running in price from $15 to $118.

“Our goal with this brand is to enhance our members’ lifestyles, not just one part of their day,” says VP of Apparel Jill Foley.

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