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Peloton Launching Private Label Brand

Their new collection will launch just in time for fall




Courtesy of Peloton

Peloton (New York) will be launching its own private label clothing brand, Peloton Apparel, according to a press release. Peloton has offered clothing as part of its merchandise before, but in collaboration with other designers and brands; this new clothing line will be designed entirely by Peloton. It will feature items for women and men as well as gender neutral styles of clothing, running in price from $15 to $118.

“Our goal with this brand is to enhance our members’ lifestyles, not just one part of their day,” says VP of Apparel Jill Foley.

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