Shopping for healthy food just got easier for people in Louisville, Ky. Rainbow Blossom Natural Food Market, with help from Architype Architecture Interiors Graphics Inc. (Louisville), recently expanded to 12,000 square feet.

The expansion went hand-in-hand with the food store's new, lively look, which includes wood fixtures and flooring, and colorful graphics ranging from huge food-illustrations to simple words of enlightenment. The store's exterior features an architectural grid, checkered with the same style graphics.

Design: Architype Architecture Interiors Graphics Inc., Louisville, Ky. — Rhonda Goodall, president/project manager/designer; Doug Van Houten, graphics designer, environmental graphic design. Rainbow Blossom Natural Food Markets, Louisville — Rob Auerbach, owner/store planner; Bryony Smith, visual merchandising manager

Suppliers/Fabricators: Momentum Textiles, Irvine, Calif. (fabrics); Madix Shelving, Terrell, Texas (fixtures); Loewenstein, Pompano Beach, Fla. (furniture); Lightolier, Fall River, Mass.; and Exceline, Union, N.J. (lighting); Rueff Signs, Louisville, (signage); Architype Architecture Interiors Graphics Inc., Louisville (graphics)

Photography: Jamie Padgett

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