Red Letter Day

Levi Strauss & Co. (San Francisco) announced it will bring its value-oriented Signature line to Target Stores nationwide, beginning this spring. The line will feature fashionable trendy items aimed at value channel shoppers with all items in the collection priced under $25.

“We are very pleased with the success of the brand to date, and by expanding our distribution through Target Stores, we are offering consumers another opportunity to find our products,” says Sherri Phillips, vp, marketing, Levi Strauss Signature.

The spring 2004 line will include updated styles, washes and fabrics for Target shoppers, including women, men, juniors, young men and kids. Among the fashions are capris, low-rise bootcut jeans, cargo and carpenter pants and traditional five-pocket and relaxed fit jeans.

“Target's partnership with Levi Strauss Signature demonstrates our ongoing commitment to delivering trend-forward fashion, as well as great value,” says Trish Adams, senior vp, marketing, Target Stores. “We are excited about the opportunity to introduce this brand to our guests.”