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Reimagining Retail Spaces: Getting Creative to Connect with Customers

Helen Herrick (Capital One) and Cris Gunter CallisonRTKL offer examples of how brands are getting creative on ways to attract customers to their brand.

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As the retail environment gets more competitive, businesses need to stretch beyond their comfort zone to create remarkable and relevant spaces. The physical space can help create lasting connections with a brand. In their session at the 2017 International Retail Design Conference (IRDC) in New Orleans, Herrick and Gunter shared their experiences building Capital One Cafés, designed to feel more like a gathering space than a bank, often including public seating, private nooks, coffee bars and more. 

For information about the International Retail Design Conference (IRDC), Oct. 2-4 in Seattle, please visit irdconline.com.

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