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Wholesale to Retail: Why the Brick-and-Mortar Experience Matters

Jared Ellis (Ariat), Robert Arend (RGLA) and Jason Watts (RGLA) explain how how changes in shopping behavior can add to a brand’s success.

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The retail landscape is continually shifting, and no longer is there an adversarial relationship between a brand’s e-commerce/mobile platforms and its in-store retail. Shoppers now see the store as the physical embodiment of the brand. In their session at the 2017 International Retail Design Conference (IRDC) in New Orleans, Ellis, Watts and Arend outlined how retailers can successfully leverage their image, overall mission and marketing platforms to extend the digital essence of themselves to their physical environment.

 

For information about the International Retail Design Conference (IRDC), Oct. 2-4 in Seattle, please visit irdconline.com.

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Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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