Shelfbucks Appoints Advisory Board of Top Executives, Academics in Retail, Technology, Marketing, Finance

Twenty-five C-suite leaders from top U.S. corporations and business schools will help guide growth of iBeacon, BLE, NFC technology leader that enables retailers to communicate discount offers directly to consumers right at retail store display shelves

AUSTIN, Texas – January 6, 2014 – Technology start-up Shelfbucks Inc. today announced it has appointed a 25-member advisory board of senior corporate executives and business school leaders to help guide the company’s long-term growth and introduction of its technology solutions to leading retailers, brands and consumers.

Introduced in October, Austin-based Shelfbucks delivers a smartphone-based technology that capitalizes on iBeacon, Bluetooth Low Energy and Near Field Communications to enable retailers to communicate special offers, coupons and other information directly to consumers in the retail setting.  Shelfbucks technology also helps brands and retailers reduce showrooming, gain actionable data on shopper behavior and increase sales opportunities.

Members of the new Shelfbucks advisory board include: Mike Clifford, former CIO of Whole Foods; Robb Walters, VP of E-commerce, Costco; Phil Thompson, CTO, Fossil; Catherine Lindner, former VP of Retail Marketing, Walgreens; April Carlisle, former  manager Shopper Marketing, North America, Procter & Gamble; Richard Marcus, former CEO, Neiman Marcus; Mike Molitor, VP of E-commerce, Kohl’s; Bob Fabbio, former CEO, Tivoli; Scott Silverman, former executive director, Shop.org; Michael Tatelman, former VP, Global Sales and Marketing, Dell; Leonard Lodish, professor of marketing, The Wharton School; Joshua Baer, founder, The Capital Factory; Jonathan Stephen, vice president of Mobile and Emerging Technology, Jet Blue; Andrew Busey, CEO, Oxygen Capital; Steve Garcia, CEO, LYNX Shopper Marketing; Asif Khan, CEO, Location-Based Marketing Association; Haley Rushing, chief purposeologist, GSD&M; Steve Tomlinson, marketing consultant; Marty Lautman, marketing lecturer, The Wharton School; Allan Markowitz and Steve Katz, Shelfbucks investors; Jim Buckley, former director of Digital Sales, COX Media; John Heltzel, founder, Los Altos Advisors; Kenneth Douglas, vice president of Business Development, ZipMark; and Nick James, an executive, BestFit Mobile.

“Our ability to attract such highly successful leaders of the business community to our advisory board greatly reinforces the Shelfbucks concept and strengthens our confidence in the market potential of the technology solutions we have developed for the retail industry,” said Erik McMillan, CEO of Shelfbucks. “Their collective expertise will most certainly facilitate our introduction to the industry and directly support our long-term success.”

Shelfbucks uses unique beacon devices, installed on retailers’ store shelves, to provide an enhanced shopping experience for customers. A shopper browsing a product area interacts with the Shelfbucks beacon using a smartphone, and can immediately download information, coupons or other real-time offers on nearby products. The shopper can immediately redeem the special offers, thus eliminating the need for additional online research or showrooming, while saving time and enjoying a superior shopping experience.

Shelfbucks was named a winner of the “DEMO God” award at the DEMO Fall 2013 conference, an exclusive competition renowned for launching innovative new technology products.  The company was also named to the 2013 Fall Austin A-List, which recognizes the Austin area’s most innovative new companies.

Shelfbucks is currently in discussions with multiple leading retailers about its technology.

About Shelfbucks

Headquartered in Austin, Texas, Shelfbucks develops and markets smartphone-based solutions designed to reinvent how consumers interact with product brands in retail stores. Shelfbucks enables optimized distribution of special offers, coupons and other information directly to potential customers. Shelfbucks also helps brands and retailers reduce showrooming, gain actionable data on shopper behavior and increase sales opportunities. Additional information on Shelfbucks is available at www.shelfbucks.com.

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