Even with impending boycotts and harsh criticism from the Roman Catholic Church, “The DaVinci Code” was one of the highest grossing films of 2006, earning over $750 million. To help launch the much-anticipated Sony Pictures flick, Sony Style stepped outside the traditional parameters and created window displays that integrated Sony products with themes from the movie for its New York store.

“The windows were really impactful, particularly the one with the Mona Lisa painting both inside and outside of the window,” said Sony Style's vp of visual merchandising, Christine Belich. “I think it may be the first time we have taken the windows outside of their window box parameters.”