Headlines

Swarovski Debuts ‘Sparkle Pop-Up’ Concept

The jewelry brand unveils an immersive digital concept for the holidays

Published

7 years ago

November 20, 2017

kmpeyton

Swarovski (Wattens, Austria) just debuted a new digital concept for its holiday pop-up shop at Mississauga, Ontario’s Square One Shopping Center.

The Sparkle Pop-Up features digital screens that enable shoppers to virtually try on jewelry, watches and other accessories and engage with branded content. Additionally, customers can reserve items for pickup. The brand told Women’s Wear Daily that its new concept will appeal to millennials who “want a story” from their fashions.

Swarovski executives expect to roll out the concept to the U.S. sometime next year, and say Europe and Asia would likely follow.

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