Headlines

Target Launches “Beauty Concierge” Concept

Advisor-in-the-aisle will debut in 27 D.C.-area stores

Published

11 years ago

July 24, 2013

steve kaufman

Target Corp. (Minneapolis) is launching a “beauty concierge” concept in 27 stores in the Baltimore-Washington-Northern Virginia market.

According to The Baltimore Sun, each store will get a full time “brand agnostic beauty enthusiast” who can answer shoppers’ questions about beauty and personal care products. Target’s announcement said, “the concierge will offer advice and help make the department less intimidating.”

The concierges will position themselves in the beauty aisle, outfitted in a black apron.

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