Headlines

Toys "R" Us Introduces "R" Market

In-store commodities and consumables shop designed to enhance shopping convenience.

Published

15 years ago

April 29, 2009

VMSD Staff

Toys “R” Us (Wayne, N.J.) Inc. has introduced “R” Market, a new, dedicated shop featuring an expanded assortment of consumables and commodities, such as snacks, papers goods, cleaning supplies and baby essentials. The markets are located at the front of more than 260 of the company's 585 Toys”R”Us stores, with plans to roll out to additional locations later this year.

“As part of our business strategy, we are continually focused on improving the shopping experience for customers in our stores,” says Jerry Storch, Toys”R”Us chairman and ceo. “The introduction of “R” Market offers customers a uniquely edited presentation of differentiated, kid-focused products from well-known manufacturers, as well as newer brands.”

“R” Market features nearly 1300 essential and discretionary products for the entire family. Inside stores, the market area is identified with in-store signage featuring the iconic Toys”R”Us reversed “R” logo and a shopping cart with bursting stars.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design