Headlines

Under Armour Opens Second Store

Performance apparel retailer coming to Aurora, Ill.

Published

16 years ago

May 14, 2008

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Under Armour Inc. (Baltimore) unveils a new 6000-square-foot store in the Fox Valley Mall in Aurora, Ill., tomorrow. The opening follows the November 2007 debut of the company’s first full-line retail store in Annapolis, Md.

“Our retail stores offer consumers the authentic Under Armour experience,” said Scott Plank, senior vp, retail. “They are a destination experience that brings to life the environments we create in our commercials and on our website.”

The stores are built to resemble the inside of a sports stadium with a futuristic mash-up of athletics, science, industry and performance. The store centerpiece is a gigantic bronze statue of brand ambassador “Big E” – star of the brand's commercials and advertising campaigns.

In addition, the store also includes a “stadium tunnel” entryway, a 120-inch rear projection HD television screen and a 32-inch multi-media touch-screen kiosk containing branded interactive content and educational elements.

The company plans to open at least one additional retail store in 2008.

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