Up a Coldwater Creek

Coldwater Creek, the Sandpoint, Idaho-based retailer of women's apparel, jewelry, gifts and accessories, announced it has appointed Jerry Gramaglia to its board of directors.

Gramaglia most recently was a key architect in building a global customer franchise for E*Trade Group Inc., where he served as president and coo. During his four years with E*Trade, the company diversified from online trading into banking, lending and advice, profitably generating annual revenues of $1.3 billion.

He currently serves as an Entrepreneur-in-Residence for ArrowPath Venture Capital, where he helps develop the existing portfolio of companies and works to identify promising, new start-ups with potential for achieving market leadership in their respective industries.

Gramaglia began his career in consumer packaged goods with Procter & Gamble and Nestle, and later served as cmo for Imasco and Pepsico restaurants — two of the largest retail chains in the U.S.

“Jerry's considerable experience in the areas of retail expansion, multiple channels and brand-building is a perfect complement to our growth strategy,” says chairman and ceo Dennis Pence. “His expertise will be invaluable as we pursue our retail store rollout and work to establish Coldwater Creek as a premier national brand in women's specialty apparel.”