Headlines

Victoria's Secret Push-Up Strategy

New store design aims to add class and style

Published

24 years ago

December 20, 2000

admin1

Victoria's Secret is letting go of its pink and white boudoir look for a classier, more upscale design. The new format, by London-based designer David Collins and Toronto-based architects Yabu Pushelberg, includes crystal chandeliers, spiral stairwells and a cream and ivory palette.

Recent openings with the new design include an 18,000-square-foot store at New York's Broadway and 67th Street, a 9700-square-foot lingerie store and a 2600-square-foot beauty store (both at the city's World Trade Center). The company expects to spend more than $400 million on future openings and expansions in approximately 1475 units by 2003, including its Columbus, Ohio-based parent, Intimate Brands'Bath & Body Works and Victoria's Secret Beauty stores.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design