Wal-Mart is Stylin'

Wal-Mart Stores Inc. (Bentonville, Ark.) has announced it will introduce a new men's apparel line this summer. Exsto will be aimed at the 18-to-35-year-old urban male. It will be available in 300 select Wal-Mart stores in July.

“With styles that are fashion-forward and in demand by today's young men,” said a company release, “Exsto features innovative designs that give them the freedom to express their individuality and style at affordable prices.” The line will initially include T-shirts, polo shirts, knit shirts, denim and jackets, but will be augmented with outerwear and hats in the fall.

“As we continue to match our brands to the style preferences and needs of our customer, we will address gaps in our brand geography,” said Andy Barron, Wal-Mart's senior vp, general merchandise manager of men's apparel. “With the addition of Exsto, we can better serve a distinct segment of our customer base by offering a true young men's brand with a sense of urban flair.” Prices for the first collections range from $10-$12 for T-shirts and $15- $17 for polo shirts to denim for $20-$24 and jackets for $23-$40.