Headlines

Abercrombie Hires New Execs

New design, marketing leadership to revitalize brands

Published

9 years ago

June 19, 2015

VMSD Staff

Abercrombie & Fitch Co. (New Albany, Ohio) has made a slew of new hires in attempts to revitalize the brand, reports Women’s Wear Daily.

The latest talent to join the company is Aaron Levine, who will be head of men’s design for Abercrombie & Fitch. He formally was vp of men’s design at Club Monoco. The company has also hired Lisa Lowman as head of design for Hollister Girls, who previously worked as senior vp of design for Lucky Brand. Katie Kuethe has been named creative director of marketing for both Abercrombie and Hollister brands, and she was formally the creative director at Lucky magazine.

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