Abercrombie Working on Store Prototype

Abercrombie & Fitch (Columbus, Ohio) is working on a new store prototype that will be unveiled at Polaris Fashion Place shopping mall in Columbus, Ohio, in early 2017.

The company said the rebranded concept store will showcase a new direction for Abercrombie, featuring a new store aesthetic and updated merchandise selections, according to Women’s Wear Daily.

Abercrombie president and chief merchandising officer for the company told WWD that they’re seeing a strong performance with its new Hollister prototype, which bodes well for the Abercrombie evolution.