Headlines

Barnes & Noble Expands Products

Offering more toys, games, gifts to boost sales

Published

8 years ago

December 7, 2015

Barnes & Noble (New York) released the results from its second fiscal quarter of 2016, which ended Oct. 31. Those results included a 4.5 percent drop in sales compared with its performance a year ago. It also posted a net loss of $27.2 million; last year’s Q2 showed a loss of $5.1 million.

However, the company is in the process of trying to rebrand itself as more than just a bookstore, reports The New York Times. The retailer is expanding its product range in toys, games, gadgets and gifts with the intention of portraying itself as a lifestyle brand. Consequently, the retailer saw sales of these products grow by 15 percent during its most recent quarter.

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