Belk Opening Crown & Ivy-Branded Store

Belk (Charlotte, N.C.) announced that it plans to open its first branded store dedicated to its private label brand Crown & Ivy. The stand-alone store, featuring women’s apparel and accessories, is set to open at Crabtree Valley Mall in Raleigh, N.C., this coming weekend to coincide with Labor Day shopping, reports Triangle Business Journal. The company also operates one of its largest flagship stores at Crabtree Valley Mall.

Crown & Ivy first made its debut at Belk stores in 2014, and the company previously tested a Crown & Ivy-branded store model earlier this year during fashion week in Charleston, S.C., when it hosted a month-long pop-up shop for the brand.