E.l.f. Cosmetics (New York) has opened its first retail flagship in Greenwich Village, New York, according to Women’s Wear Daily. The official grand opening is scheduled for May 22.
The 1200-square-foot space is the first of two additional stores planned to open before the end of the year. A dazzling white interior and fixtures work as a backdrop to the array of colorful merchandise, while 10 television screens play how-to’s from makeup specialists. In addition, complimentary makeovers as well as free lessons from professional makeup artists are available in-store, WWD reports.