Gap Partners with Birchbox

Gap (San Francisco) has partnered with makeup subscription service and e-tailer Birchbox (New York) to offer co-branded makeup counters in select stores, reports Forbes. The counters have been introduced in seven flagship Gap stores, including locations in New York, San Francisco, Los Angeles, Houston and Chicago.

Each store has been able to tailor the assortment of products featured. Customers can purchase full-size cosmetics, fragrances, skincare and bodycare products from the counters, as well as sign up for a Birchbox subscription service and purchase three-month memberships for $30.

The counters will run for a limited time, through the end of July, reports Multichannel Merchant.