Herno Opens South Korean Flagship

Outerwear brand Herno (Milan) has opened a flagship location in Seoul, South Korea.

The 2150-square-foot store includes Herno’s men’s, women’s and Laminar collections, reports Women’s Wear Daily. There is also an area for capsule collections such as the Pierre-Louis Mascia collection.

The store design centers on natural materials such as veined gray rock, slate and flannel, and features wall gardens and a fireplace. The focal point is a beech-wood bookcase displaying books about lakes, art, travel and the Italian lifestyle.