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Levi Strauss Opens Paris Flagship

Retailer boasts 22 Paris stores

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A new Levi Strauss & Co. (San Francisco) flagship is joining nearly two dozen Parisian Levi’s stores, Women’s Wear Daily reported. The 7000-square-foot venue on Avenue des Champs-Elysées hints at the brand’s industrial heritage, with unfinished wood, metal-rail fixturing and concrete pillars, which are complemented by vintage ads and a poster of the Golden Gate Bridge.

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