McDonald’s Attempts to Repair Image in Japan

McDonald's (Oak Brook, Ill.) restaurants have begun overhauling some of its stores’ designs in Japan, reports Business Insider. Recently, there has been fear among Japanese customers that the chain’s foods are not fit for consumption.

These concerns stem from a recent controversy, in which a human tooth and pieces of plastic were found in customers' food. McDonald's Japan reported a decline in sales and revenue this year.

The new store design concept attempts to alleviate diners' fears by allowing customers to have more insight into how the food is made and prepared with an “open kitchen” design. In shopping malls, there will be large glass windows that allow passersby to see into the restaurant’s kitchens and watch employees at work.

So far, two of the country’s restaurants have already been redesigned in the new format. In response to its decreased sales, the company will also close several struggling locations.