Modcloth Opens Pop-Up 'Fit Shop' in San Francisco

This week, Modcloth (San Francisco) is launching its first full line of branded apparel. The fall collection consists of 98 pieces will be revealed in a pop-up shop in San Francisco that will run for three weeks.

The 2250-square-foot pop-up shop will be located near Union Square and will offer customers the chance to view and try on the collection’s clothes. The company is referring to it as a “fit shop.” If customers want to place an order for purchase, they can do so there, and the items will be shipped to them within two days, reports Women’s Wear Daily.

Previously, the bulk of products the e-tailer has offered has been from third-party vendors, and it only occasionally offered its own exclusive designs. The company’s CEO Matt Kaness said, “The fit shop is an incubator for what, until this year, had been an online-only company.”