Pure + Freeform Unveils Dynamic New Metal Finishes

FOR IMMEDIATE RELEASE

Pure + Freeform Unveils Dynamic New Metal Finishes  

New York, NY— April 2016— Pure+Freeform, a bespoke metal company based in NYC that creates custom, solutions-based metal paneling systems, is proud to showcase their new Simple Modern collection. The collection of nine finishes range in color and feel, and can be applied to the company’s interior and exterior metal wall panel and ceiling systems.

Designed by founder Will Pilkington and Creative Director Geoffrey Hahn, many of the versatile finishes were inspired by the duo’s discovery of ancient objects during their travels. Perhaps the most delicate and feminine in the series, Blue Rust’s fresh take on rust, combined with purple and sea blue tones, was inspired from the Beverly Pepper sculpture installation outside of the Ara Pacis in Rome. Similarly, the pink, rose, and cool blue tones of Parisian Rust were inspired by an 18th-century manuscript of corten the designers discovered in Paris.

Each of the finishes is ideal for evoking a contextual experience in any hospitality, commercial, or contract setting. Additional finishes include:

Deco Bronze — This clear coat finish includes a gloss matte, and has a distinct art deco feel complemented by a distressed look. With both brass and bronze qualities, the elegance of the finish is perfect for a sophisticated interior ceiling.

Tempest Patina — This extreme gloss matte finish exhibits a plethora of colors depending on lighting conditions, featuring everything from cementitious gray colors to warm, blue-green tones, thanks to its color-changing pearl quality. Its cool color and metallic depth position it as a great feature or complementary color.

Vintage Nickel — This clear coat aluminum finish includes a top coat layer of matte silver. Underlying distressed elements make the finish extremely versatile, appearing both stainless in direct light and cementitious at more acute angles. The combination of the finish’s shadow lines with the deep radiance of the clear coat make this finish ideal for corrugated panels.

About Pure + Freeform

Pure + Freeform is a bespoke metal company with huge capabilities. The New York-based studio, led by Geoffrey Hahn and Will Pilkington, creates custom metal paneling systems that offer a truly contextual experience. Wanting to break the perception of metal as something that is basic, rigid, and monotonous, Pure + Freeform makes the material approachable and distinctive with their solutions-based manufacturing style. Founded on the principles of quality, craftsmanship, and unrivaled design, the firm is committed to working closely with clients to create self-actualized concepts that are functional, beautiful and simple for both interior and exterior projects.

Pushing boundaries in the architectural material market is key. All of Pure + Freeform’s finishes are fully customizable—from color, to gloss, design and panel type. As true innovators, Pure + Freeform is at the forefront of modern design and technology movements, consistently releasing new finishes and exterior capabilities such as clear coat, gloss matte and textured metals.

To learn more about Pure + Freeform, the studio’s products, and upcoming projects, please visit purefreeform.com.