Headlines

Too to the Maxx

Court says TJX can't sell Too Inc. merchandise

Published

22 years ago

August 22, 2002

admin1

Limited Too, retail division of Too Inc. (Columbus, Ohio) has won a preliminary court order blocking TJX Cos. (Framingham, Mass.) from selling 31 styles of Too apparel that it claims were either unauthorized or counterfeit.

Too Inc. had sued TJX earlier this year, claiming that the sale of the items harmed the company.

U.S. District Judge Edmund Sargus issued the order against TJX Cos., which operates more than 1200 T.J. Maxx and Marshalls apparel stores, after finding that TJX had obtained thousands of items produced without Too's authorization, possibly causing confusion among consumers. A spokesman for Too said the company will continue to pursue the case along with possible damages. “Clearly, the company has suffered,” he said.

Too Inc., the former division of The Limited Inc. (Columbus, Ohio), operates 486 Limited Too stores (aimed at 11-14-year-old girls) and 11 new mishmash stores (geared toward older teen girls).

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design