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Verizon, AT&T at Best Buy

Brands launching in-store “experience” shops

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Verizon Wireless (Alpharetta, Ga.) and AT&T (Dallas) will both be debuting dedicated retail spaces within select Best Buy (Richfield, Minn.) stores.

Verizon will be launching 250 in-store Verizon Experience stores where customers can test the provider’s products, technologies and services. By the end of the month, it plans to have nearly 100 of these in-store shops up and running, with the remainder in place by the end of the year.

AT&T will also be launching 250 in-store areas, many of which will also be located in the same Best Buy stores that are featuring Verizon Experience shops, reports Los Angeles Times.

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