Vilebrequin to Open First Atlanta Store

Swimwear company Vilebrequin (New York) has announced it will open its first store in Atlanta this April, carrying men’s and boys’ swimwear, as well as men’s ready-to-wear, and women’s and girls’ swimwear.

Located at the Buckhead Atlanta development, the 827-square-foot store will feature the company’s new “Dune” concept, which speaks to the brand’s San Tropez history with changing rooms that are reminiscent of beach huts, and beams of light that project from the ceiling like sunrays, reports Women’s Wear Daily.

Vilebrequin operates 155 stores worldwide and the Atlanta location will bring its U.S. tally to 19.