Influenced by recent changes in shopping behaviors and cultural values, retailers are looking to four principal strategies to thrive in the post-pandemic world, Forbes writes.
For store designers, it’s no surprise that one of them is delivering memorable shopping experiences.
Savvy retailers “know that offering a differentiated online experience is key to attracting and converting customers,” said Neha Singh, founder and CEO of Obsess, a virtual retail platform that leverages augmented reality (AR) and virtual reality (VR) to create branded virtual experiences. The articles explains how Sam’s Club used AR and VR technologies to create a virtual shopping experience that allowed shoppers to visit a reimagined Christmas vacation home.
The other three strategies? Giving consumers a reason to revisit store locations, creating an employee-centric culture, and focusing on diversity and inclusion.
Read more at Forbes.