Headlines

Back-To-School Spending to Rise

Per-family spending up, while total sales to decrease

Published

10 years ago

July 21, 2014

Consumers plan to spend more on back-to-school shopping this year, according to a National Retail Federation survey conducted by Prosper Insights & Analytics. The survey revealed the average family with children in grades K-12 will spend $669.28 on apparel, shoes, supplies and electronics.

The figure would represent a 5 percent increase from last year’s spending average of $634.78 per family. Total back-to-school spending is expected to amount to $26.5 billion, according to NRF, a slightly lower figure than 2013, as there are fewer K-12 children in households this year.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design