Headlines

Uniqlo Partnerships Aim to Boost Traffic

Retailer hopes Starbucks, Museum of Modern Art line will draw shoppers

Published

10 years ago

April 1, 2014

VMSD Staff

Hoping to pull shoppers away from their electronic devices and back into stores, Uniqlo unveiled the first Starbucks located inside a specialty apparel retail store. The installation is located in the 90,000-square-foot Uniqlo in Manhattan, the largest location of the international 1400-store chain.

Last weekend, its New York store also launched its SPRZ NY (Surprise New York), a collection of 200 items featuring the work of famous artists. The line is the result of a partnership with the nearby Museum of Modern Art. Uniqlo has been a Museum of Modern Art corporate sponsor since last year.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design