Mass Merchants

Wayfair Launches Holiday Pop-ups

Temporary spaces offer IRL education, advice

Published

5 years ago

November 26, 2018

Online-only home goods retailer Wayfair has launched two holiday pop-ups, one at the Natick Mall in Natick, Mass., and the other at the Westfield Garden State Plaza in Paramus, N.J. Home design experts will be on-hand to answer questions and recommend products, and visitors can learn more about specific DIY projects in a “how-to” educational section. These pop-ups are the first physical retail locations for the brand.

This store opening originally appeared in the November 2018 issue of VMSD in the "On Our Radar" section.

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