Headlines

Guitar Center Unveils Hollywood Remodel

Featuring a ‘pedal wall,’ the store is 30,000 square feet

Published

6 years ago

November 7, 2018

Guitar Center (Westlake Village, Calif.) has debuted the two-year-long, $5 million overhaul of its flagship store in Hollywood, Calif., as the company works to rejuvenate its business.

The revamped, 30,000-square-foot store features a 15-foot “pedal wall” with more than 100 working guitar pedals, as well as a vintage room stocked with roughly $4 million worth of collectible merchandise for sale. In a move to increase interactivity within the store, bright red “Play Me” signs adorn instruments throughout. It also has expanded selections of products and includes museum-like displays and memorabilia, such as Eric Clapton’s iconic “Blackie” Stratocaster.

The retailer also expanded its educational offerings with remodeled practice studios on the second level for private lessons in a push to increase this area of the store’s business, according to Billboard.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design