Department Stores

Lord & Taylor Debuts JustBobbi In-Store Concept Shop

Features products curated by makeup guru Bobbi Brown

Published

7 years ago

June 26, 2017

kmpeyton

Lord & Taylor Debuts JustBobbi In-Store Concept Shop

In April, coinciding with the appointment of makeup mogul Bobbi Brown as Lord & Taylor creative consultant, the department store debuted an in-store concept shop-in-shop, curated by Brown, featuring a range of merchandise from wellness and beauty products to apparel and accessories that “reflect her unique aesthetic and holistic lifestyle,” the brand said in a release. The shop was designed to give customers a 360-degree view of Brown’s life and spotlights her everyday wardrobe essentials, including Hudson Jeans denim and Giles & Brother accessories, as well as access to exclusive products.

This store opening originally appeared in the June 2017 issue of VMSD in the "On Our Radar" section.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design