Headlines

Shoe Shine

PacSun launches Hurley footwear line

Published

21 years ago

February 17, 2003

admin1

Pacific Sunwear of California Inc. (Anaheim, Calif.) will become the first national retailer to carry the new Hurley footwear line.

The sportswear brand's shoe line will launch with the “Choice” model available in PacSun stores and online at the retailer's website. Additional Hurley shoe styles and sandals will be added to stores in coming months.

“Hurley has been a strong performing brand for PacSun and we are looking forward to seeing a positive reaction to their new footwear line,” said Tim Harmon, president and chief merchandising officer for PacSun.

The specialty retailer, which carries everyday casual apparel, accessories and footwear for teens and young adults, operates 612 PacSun stores, 72 outlet stores and 107 d.e.m.o. stores in 48 states and Puerto Rico.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design