Specialty Non-Apparel

Fossil

Woodfield Mall, Schaumberg, IL

Published

24 years ago

March 24, 2000

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Fossil's first retail store combines the hip nostalgia of its products with the look of a retro diner. Inspired by the store's corner exposure, retail architects Jon Greenberg & Associates, Southfield, MI, wrapped the storefront in honey-toned maple, trimmed showcase windows with stainless-steel mouldings and accent striping and sprinkled the store with nostalgic advertising images. Rounded fixtures combine stained maple, cherry and honey, and the cashwrap features custom laminate incorporating the Fossil logo. Suspended video monitors are housed in cabinets designed as retro TV sets and a neon illuminated Fossil clock pops from a custom mural of Chicago's metropolis.

Photography: Bob Briskey Photography, Chicago

Client: Fossil, Richardson, Texas

Design: Jon Greenberg & Associates, Southfield, Mich.

General Contractor: Retail Construction Services, Richardson, Texas

Suppliers: Great Lakes Woodworking, Detroit (fixturing); South Beach Furniture, Miami (furniture); International Wood Products, Queen Anne, Md. (flooring); Juno Lighting, Des Plaines, Ill. (lighting); Print Abet Laminati, Teterboro, N.J., and Nevamar, Odenton, Md. (laminates

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design