Headlines

Jockey Enters New Category

Launches 'Sport Outdoor' collection at Macy’s, Kohl's

Published

7 years ago

June 26, 2017

amccorq

Jockey (Kenosha, Wis.) is launching a “Sport Outdoor” collection for men.

The new collection includes boxer briefs, midway briefs, a crew neck T-shirt and a v-neck T-shirt, reports Women’s Wear Daily, and features moisture-wicking and odor-fighting technology.

“[The company] sees the outdoor category as an exciting opportunity to deliver our underwear expertise where performance and functionality is appreciated among non-traditional sport consumers,” said Rob Styles, Jockey’s vp of men’s merchandising and design.

Jockey’s Sport Outdoor line will be sold at 800 Kohl's and Macy’s locations.

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