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A Bolt of Excitement

Macy's to craft new in-store signage program

Published

24 years ago

August 16, 2000

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BOLT has been hired by Macy's to design three in-store signage programs for the New York Herald Square flagship store. The Charlotte, N.C.-based design consultant, which has also worked for Coca-Cola, General electric, Kraft Foods, Lowe's and Izod, has won numerous international awards. BOLT recently completed the design of Macy's security signage, and will next design promotional signage and a way-finding system.

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