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Anthropologie Names European Head

James Bidwell will spearhead the retail brand’s growth abroad

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Urban Outfitters Inc. (Philadelphia) has named James Bidwell managing director of Anthropologie Europe, to grow the retail brand in Europe and the U.K. Bidwell will be based at the brand's new London office, reporting to Urban Outfitters ceo Glen Senk.

Bidwell had been ceo of Visit London, formerly the London Tourist Board, since 2005. He had previously been marketing director at Selfridges Retail Ltd. (London).

“We are excited that James will spearhead Anthropologie's growth in Europe and the U.K.,” said Senk. “James is a perfect fit with Anthropologie's culture, which values creativity, initiative and a genuine love of the customer. His significant experience in brand development and marketing combined with his global perspective will make him essential to Anthropologie's successful expansion abroad.”

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