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Athleta Earns ICSC Award

Announces two stores planned for New York this summer

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San Francisco-based Gap Inc. announced its Athleta women’s sports and active apparel brand was awarded the International Council of Shopping Centers (ICSC) 2011 Hot Retailer Award.

The award, which recognizes innovative retail concepts that drive consumers into shopping centers around the world, was based on a survey of more than 55,000 ICSC’s members worldwide.

“Every year ICSC awards retailers that create unique and exciting shopping experiences that bring consumers into shopping centers around the world,” says Michael Kercheval, ICSC’s president and ceo.

Gap’s Athleta division, which was founded 12 years ago and acquired by Gap Inc. in 2008, started as a catalogue and online business before opening its first store in San Francisco in early 2011. The company expects to open two additional stores, in New York, this summer, with the goal of opening 50 stores across North America by 2013.

 

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