How neuroplasticity figures into consumer behavior
How choice de-motivates buying decisions
Using technology in the service of empathic extension
Engaging the maker-culture in the creation of relevant shopping experiences
Why "new" is important in customer experience
Customers understand shopping experience through brain cell firing patterns
Ninety-five percent of customers’ ‘thoughts’ occur without them realizing it
Two activities made of the same stuff
The power of storytelling in activating the customer’s mind
How a basic understanding of the human brain can lead to better in-store experiences
Given that shopping has always been social activity, the brain is right at home